Michael Campbell, CEO
While businesses clamber to ride the digital engagement wave and create hybrid experiences, customer expectations are shifting toward safety and convenience. At such a juncture, executives must emphasize understanding the critical role of risk management in safeguarding business and helping them meet customers’ expectations. Especially in the wake of COVID-19, organizations must have a dynamic and agile method to comprehensively understand the risk implications and priorities of their operations. Various functional areas including operations, strategy, marketing, and others are interconnected, raising the substantial need to implement a holistic approach that defines, measures, and manages enterprise risk.
“The pandemic changed everyone’s view of risk overnight. Everyone who had been catering to organizational silos scrambled – because today’s buyer is fundamentally different. As such, we understand the intrinsic value of not only planning for risk, but actively managing it, and we are the only platform designed from the ground up to do just that.” says Michael Campbell, CEO of Fusion Risk Management. The company is a leading industry provider of cloud-based software solutions for business continuity, risk management, IT disaster recovery, crisis, and incident management.
With more than 10 years in the market, Fusion’s award-winning software – Fusion Framework System – is designed to break down silos, automate processes and administrative workload, and gain impactful insights through a shared information foundation that can be tailored to its clients’ programs. The Fusion Framework offers a truly holistic solution and empowers users to manage all areas of vulnerability, including business continuity, risk management, third-party risk, and IT disaster recovery in a centralized platform. Built on the Salesforce Lightning Platform, the software is designed to meet business continuity challenges and enable business resilience. Fusion Framework System delivers risk-based functionality and allows clients to access their programs anytime, anywhere, and from any device.
Our view of risk management is to first understand how your business processes and operations work and how critically they are linked to each other. We then look at options available to mitigate the risk and how potentially they can be executed
Fusion’s end to end risk management system includes integrated business impact analysis and risk assessment that enable users to predict forthcoming risks. It allows response coordination for third-party management as part of an organization’s overall operations. The system is designed to increase engagement through automation and help organizations manage the workload of an entire risk team cost-effectively. It successfully integrates all risk and resilience agendas and normalizes conversations around risk across different business departments. In effect, the platform empowers users to establish a well-rounded information foundation that consolidates siloed data sources into one place.
Fusion and its team of experts are committed to solving business problems and dedicated to helping companies achieve greater organizational resilience and mitigate risks within their operations. “We understand the real-time ramification of a crisis. Our approach to risk management is to first understand how your business processes and operations work and how critically they are linked to each other. We then identify options available to mitigate the risk and how they can be executed,” continues Campbell.
Leveraging deep expertise of vulnerabilities in the client’s ecosystem, the heart of Fusion’s proven methodology is its focus on customer success. Under Campbell’s dedicated leadership, the company has continued to grow while enabling many organizations worldwide to manage risk holistically. As the risk landscape becomes increasingly complex, the company is prepared to accommodate more complex customer expectations from their clients. “We are doubling down our implementation capabilities to ensure we can deliver not just a platform – but a holistic solution to the problems our customers face,” concludes Campbell.