Michael Campbell, CEO
“COVID-19 has completely changed the way you run your business or how you’re supposed to react to a global crisis,” says Michael Campbell, CEO of Fusion Risk Management, as he annotates on how companies are reshaping their perception about risk management in the fallout of the pandemic. And every bit of his assertion stands true. Because given the way the pandemic abruptly brought the global economy to a screeching halt, it has caused businesses to move away from siloed thinking in terms of risk management. Business owners are now convinced that no more can operational risk management only be a CFO’s responsibility or IT disaster recovery or only be a CIO’s concern. Instead of taking an “island-like” view toward tackling risks, it is now more important than ever for businesses to adopt a cohesive approach to risk management and accordingly devise disaster recovery strategies beforehand to ensure business continuity.
Rising to the occasion, Fusion Risk Management is offering its state-of-theart risk management platform with an aim to help companies adopt a holistic approach to risk management at all times. “Using our risk management platform, companies are not only able to anticipate and proactively respond to oncoming threats before they escalate, but also prioritize risks and troubleshoot them in a manner that always keeps the business up and running,” explains Campbell.
The highly advanced platform provides a data framework, insights, and personalized toolsets to analyze risk and proactively manage its impact on an organization’s ability to deliver critical products and services. Thereby, organizations can become more risk-aware and bounce back stronger from any disaster.
Be it hurricanes, supply chain disruptions, civil unrest, or a global health crisis, the software analyzes all the factors that can have a scathing impact on the business before recommending numerous methods to avert those risks and keep the business out of harm’s way.
Underpinning the company’s ultra-innovative risk management platform is Fusion Risk Management’s consultative approach of working with their clients, which definitely gives them a competitive edge. Rather than drowning clients with troves of datadriven graphical representations, the company holds detailed discussions with its clients to understand their most critical business assets. Thereafter, the experts at Fusion Risk Management map relationships between risks across people, processes, systems, and third parties to help clients identify the most risk-prone areas of their business services and accordingly address them to future-proof their business.
On that note, it shouldn’t be hard to understand how Fusion Risk Management’s services have been sought after by a long line of eminent clients over the years. Although they have a surplus of success stories to share, Campbell recollects one where a consignment of goods produced by a global manufacturer got stuck in the recent Suez Canal blockade. But thanks to Fusion Risk Management’s impeccable risk management platform, the manufacturer was notified about a high-priority item that had to be urgently delivered while the rest could wait on the boat and not have a real impact on the business. “So, he was able to focus his efforts on only transferring that particular product to the airship as opposed to uselessly waiting for the blockade clearance and causing a delay in deliverables,” says Campbell.
Building on its technological proficiency and emphasizing its thorough client onboarding process, the company is ready to augment its competencies and continue growing in the near future. Fusion Risk Management is currently furthering its predictive analytics capabilities to help clients better predict a wide range of risks that might have a considerable impact on the flow of business operations. “With some very exciting platform announcements scheduled to release later this year, we want our clients to focus more on anticipating and predicting different kinds of risks, rather than just reacting to them,” concludes Campbell.